The Story of James Watt and Brewdog – A Tale of Passion and Perseverance

When we think of craft beer, the first name that comes to mind is often Brewdog. This Scottish brewery has taken the industry by storm over the past decade, its beers reaching every corner of the globe. But who is behind this success story? The answer is James Watt, who co-founded the company in 2007 with his friend Martin Dickie. This article will examine the fascinating history of jameswatt brewdog, highlighting their passion and perseverance in building a brand that has become a household name.

James Watt was born in Fraserburgh, Scotland in 1983. Growing up, he dreamed of becoming an astronaut, but his parents encouraged him to pursue a career in science instead. It was during his studies for a degree in law and economics at the University of Edinburgh that he discovered his love for beer. He would often brew his own beer in his dorm room, experimenting with different ingredients and techniques.

After graduating, James worked as a lawyer and then as a consultant. But he never forgot his passion for beer, and in 2007 he decided to take the plunge and start his own brewery. Along with Martin Dickie, who he had met on a brewing course in London, James founded Brewdog in Fraserburgh. They began by brewing small batches of beer in a shed, using second-hand equipment and a lot of determination.

The early years of Brewdog were tough. The founders struggled to get their beers noticed in a crowded market, and they were often dismissed as a gimmick due to their punk-rock branding and attitude. But James and Martin refused to compromise on their values, and they continued to experiment with unusual flavors and brewing techniques. They also used social media to engage with their customers and build a loyal following.

By 2010, Brewdog’s fortunes had started to turn. The company opened its first bar in Aberdeen, which quickly became a hotspot for craft beer enthusiasts. Soon after, Brewdog launched its now-famous crowdfunding campaign, raising over ¬£300,000 from its fans. This allowed the company to open more bars, as well as expand its brewing capacity.

Today, Brewdog is one of the most successful craft breweries in the world. It has over 100 bars worldwide, as well as a huge online store. Its beers have won numerous awards, and it has collaborated with some of the biggest names in the industry. James Watt remains at the helm of the company, and his passion for beer and innovation continues to drive its success.


The story of James Watt and Brewdog is a testament to the power of passion and perseverance. Despite facing countless obstacles along the way, James and Martin refused to compromise on their ideals, and their dedication paid off in the end. Brewdog is now a global brand, recognized for its innovative beers and its commitment to sustainability and social responsibility. But its roots remain firmly in Scotland, and it is clear that the spirit of punk rock that drove James and Martin in the early days still burns brightly. Cheers to James Watt and Brewdog, and to all those who dream of following in their footsteps.


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