James Watt is a name that most people associate with the steam engine, one of the most important inventions of the Industrial Revolution. But did you know that his legacy extends beyond just that? In the modern world, Watt’s name is also associated with something quite different – beer. That’s right; the Scottish brewery, BrewDog, recently named one of their beers after the famous inventor. In this article, we’ll explore the fascinating connection between James Watt and James watt brewdog and how they’re carrying on his legacy in their own unique way.
Blog Body: James Watt was born in Greenock, Scotland, in 1736 and would later go on to become one of the most significant inventors in history. He’s credited with making numerous contributions to the field of engineering, most notably his improvements to the steam engine. Watt’s breakthroughs allowed the steam engine to become smaller, more efficient, and more versatile, making it possible for the Industrial Revolution to take place and transform society as we know it. But what does any of this have to do with beer?
The connection between James Watt and BrewDog was first established in 2015, when the brewery launched a beer called Watt Dickie. The name was a reference to Watt’s partnership with a man named John Dickie, who helped him develop and market his steam engines. Watt Dickie was a red ale that was brewed with malted barley, oats, and wheat, and had a rich, fruity flavor. It was a hit with beer lovers and quickly became one of BrewDog’s most popular brews.
Since then, BrewDog has continued to honor James Watt through its beer. In 2017, they introduced a new brew called New England IPA, which was named after one of Watt’s most significant inventions, the Newcomen steam engine. This beer was a hazy, hoppy IPA with a tropical fruit aroma and a smooth, juicy taste. The following year, they came out with Clockwork Tangerine, a citrusy IPA that was named after Watt’s early experiments with clock mechanisms.
What’s interesting about BrewDog’s approach to honoring James Watt is that they don’t just name their beers after him; they also incorporate his personality and values into their branding. The company describes Watt as a “maverick inventor who went against the norm, challenged himself, and changed the game.” These are qualities that BrewDog also embodies, as they’re known for their unconventional approach to brewing, their commitment to sustainability, and their willingness to take risks.
Conclusion: James Watt may have lived in a different era, but his influence can still be felt today, not just through his steam engine but also through his legacy as an innovator and visionary. BrewDog’s homage to Watt is just one example of how his memory continues to inspire people in unexpected ways. So, the next time you’re enjoying a cold one, take a moment to raise a glass to James Watt, the inventor-turned-brewer who helped change the world in more ways than one.